FeNor has announced it is boosting the tourism industry with a total of $7.6 million in funding to support Northern communities to help job creation and assist with funding to promote the tourism industry which has been crippled due to COVID-19.
In Nipissing, Discovery Routes Trails Organization is receiving $82,800 in funding. The money will be used to implement a marketing strategy for the Voyageur Cycling Route in Northeastern Ontario.
“Discovery Routes is thrilled that the Federal government is supporting the Voyageur Cycling Route as an experience that will help the tourism sector recover,” stated Jennifer McCourt, Executive Director of Discovery Routes.
“Cycling has seen a resurgence in popularity over the past decade with a rapidly growing demand for cycling destinations that connect visitors to the local community. In the context of COVID-19, bicycle tourism presents an opportunity for businesses to welcome back tourists that are attracted to Northern Ontario’s wide-open spaces and natural landscapes while sharing our stories of local heritage and culture.”