Ten tourists from St. John’s zip on their life-jackets and slip into kayaks at the waterfront of adventure tourism company Gros Morne Adventures.

The company decided to market to the Newfoundland and Labrador tourist this summer — and it’s working.

“I don’t think we were expecting to be this busy,” said Robbie Hickey, who, with his wife, Kristen, owns Gros Morne Adventures.

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