Lower visits, revenue reported as pandemic measures created unpredictable ski season -CHAT News Today.ca
May 3, 2021 9:42 AM
CALGARY — Measures to control the COVID-19 pandemic made for a bumpy ride for most of the ski and snowboard industry in Canada, as revenues slumped even at resorts that were able to maintain near-normal lift ticket sales in a season that’s coming to a close.
While some resorts are reporting increases in visits thanks to local support, most were hurt by the loss of well-heeled international guests as well as COVID-19 related disruptions to food and guest services, said Paul Pinchbeck, CEO of the Canadian Ski Council.
“Across Canada, we’re probably looking at a 35 to 40 per cent decline in our total revenues,” he said in an interview, though he noted the impact varies widely from region to region.
Western resorts cater to a destination traveller who spends more money, “whereas the eastern resorts and the small resorts tend to have a local who comes all the time, but doesn’t have quite as high a spend.”