Rocky Mountain Books publisher Don Gorman on selling outdoor guides during a pandemic

Victoria’s Rocky Mountain Books relies on people heading into the great outdoors for its guidebook sales. But in the early days of COVID-19, it was unclear when or if recreational trails would open. But as restrictions in provincial parks began to lift, RMB launched its “Great Canadian Staycation” campaign, promoting safe distancing and outdoor recreation.

RMB publisher Don Gorman spoke to Q&Q about the guidebook business.

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